Digital hub Photo: Matt Curnock / Ocean Image Bank Project mission Ocean Action is a central, unbiased digital hub designed to help individuals take meaningful action to protect the ocean, wherever they are in the world. Ocean Action brings everything together in one place. We reduce overwhelm by offering a clear starting point, helping people move from concern to action. We don’t compete or gatekeep, we collaborate. Ocean Action connects people to trusted organisations, tools, and opportunities, helping them to act with confidence and purpose. The website will be launched soon. Co-creator 2025 – present Ocean Action started through connections I made at Terra.do – one of those perfect examples of how great collaborations happen when you bring together people with complementary skills who care about the same mission. I took the lead on designing and building our digital hub from the ground up. This meant everything from conceptualising the site structure and user experience to getting my hands dirty with the technical implementation in Webflow. I wanted to create something that actually makes it easy for people to find their way from “I care about the ocean” to “here’s what I can do about it.” Beyond the website build, I established the workflow processes and documentation that keep the team and volunteers organised and efficient. We’ll soon be moving into Phase 2, where I’ll be diving deeper into business and product strategy, content curation, and refining our user journey to make ocean action even more accessible.
Regenerative Solutions
Regenerative Solutions Project mission As the natural ecosystem is increasingly at risk of being depleted, we must think of the highest impact systems of regenerative and climate solutions for the planet and people at scale. Learnings from the RegenIntel Foundations Course has allowed me to think through the lens of navigating a system of climate solutions using regenerative principles. Solution The result is that I’m developing a marine conservation and restoration data platform that mobilises a community to provide data points, ensuring that technology x local empowerment x regenerative principles can work together. Creator and Product Lead 2024-present My focus is on ideation, discovery and implementation of a citizen science tool. As well as leading product strategy and vision, design and development, I am focused on the business strategy and operational model. This project is still in stealth mode. Citizen science in the Ocean
Boro
Rental marketplace Company mission In an effort to reduce overconsumption and the unnecessary purchase of little used items and goods, this new platform encourages a culture of borrowing between employees in the workplace, thereby heavily focusing on the reduce and reuse principles of the circular economy. Solution As an early startup, Boro’s vision, mission and values required input from many different areas, including sustainable design, marketing, strategy, operations, technology, regenerative economy and product. B2B2C marketplace available on desktop. Visit website Product Lead 2023 – 2024 I led product strategy and vision, while deeply focused on the three pillars of product discovery, planning and development. The end result is a marketplace where borrowers and lenders can meet in a safe and trusted environment, transacting their idle assets, while reducing their carbon emissions and having a positive impact on their surroundings. More details below. Discovery Competitive landscape Goal: Competitive benchmark analysis. Actions: Researched competitors across North America and Europe to distinguish key features, offerings, audiences, revenue models, fees and charges. Result: Identified main competitors, with a focus on community & membership, UI/UX, trading type, incentives, trust & safety to create value and features for the customers. Marketplace learnings Goal: Write up a report on marketplace learnings. Stems from a previous role working on a TV marketplace that handles premium TV inventory worth billions of $. Actions: The report focused on the different types of marketplaces, guiding principles and key learnings in standardisation, workflow, data/analytics, forecasting/recommendations and a support system. Result: The document highlighted learnings and how these could apply to Boro through company and platform values and principles as well as product features. Boro’s guiding principles were created as a result, as well as more detailed product feature opportunities. Planning Product vision and strategy Goal: Create vision and strategy. Actions: 1. Developed vision board that included Boro’s target group, needs, product, business goals, competitors. revenue streams, cost factors and channels.2. Created personas and their archetypes.3. Designed customer journey map and product user flows. Result: This resulted in identifying the target audience of the product and its functionality through clear and simple workflow structure. I created lo-fi mocks to illustrate the interaction in a visual way. Development Design & development Goal: Identify requirements, user stories and acceptance criteria. Actions: 1. A product requirements document was created to prioritise the must have features for MTP and MVP, with nice-to-have features being developed in V1+. Detailed user stories were created as a result. 2. I wrote detailed product specs for each feature and worked closely with remote UI designer and development team to bring the features alive. Result: Features were tested at the end of each sprint to ensure usability at each stage. Product design Goal: Work closely with Product Design team to create an easy-to-use and intuitive UI workflow. Action: Remote and in-person workshops to create workflows for borrowers, lenders and admin. Result: 1. Created user and payment flows for each feature of the platform and discussed with Product Design on the look and feel, in keeping with the branding and values. Workflows included conditional logic with some edge cases identified. 2. Discussions with developers to ensure the features and user flows were acceptable for development. User acceptance testing Goal: 1. Prior to MVP release, we conducted a test day to identify bugs and usability functionality.2. Pre-pilot test with client. Action: 1. Wrote test plan for users to test individual features and acted as product expert/support where needed.2. Worked with pilot team for messaging, expectations and created surveys. Result: 1. Identified issues that required fixes before launch, 7.5% were critical.2. Technical issues were discovered that led to re-evaluation of the platform stability, resulting in architecture and workflow reviews. Planning & Development Roadmap & backlog Goal: Set clear roadmap and prioritised backlog. Action: Following development and user testing, I am working on a clear roadmap taking into account the product strategy and expected inputs from the business and its goals. Result: I am creating a 6-12 month roadmap and backlog that prioritises and optimises existing and new features iteratively. Desktop platform MVP launched on desktop. Led second round of design. Created pilot test strategy and success metrics.
FreeWheel
TV advertising marketplace Company mission FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, FreeWheel makes it easier for buyers and sellers to transact across all screens, data types, and sales channels. Solution As an agnostic ad serving platform, this SaaS product is used by some of the largest broadcasters in the US and Europe where millions of dollars flow seamlessly through the proprietary platform. Enterprise B2B marketplace available on desktop. Visit website Product Manager 2019 – 2022 I was part of a team to build out the industry’s first marketplace that allows publishers and advertisers to trade directly and indirectly via complex business rules while meeting strict TV industry compliance regulations and ever-evolving technical capabilities. My responsibilities included reworking the supply side workflow within a new UI experience to optimise operational efficiency. The reimagined supplySuite UI workflow dramatically improved operational efficiency. Enhanced ad serving and forecasting algorithms ensured less money was left on the table. More details below. Discovery User research Goal: Engage with clients to identify workflow and integration issues as well as ad serving behaviour pain points. Actions: 1. Conducted workshops and meetings with internal client solutions teams to talk through operational workflows and monetisation issues that their clients had raised. 2. Conversations with TV broadcasters (NBCU, Discovery, A+E) and distributors (Comcast, Charter) for direct user feedback. Result: Used learnings to incorporate requirements into new marketplace tech, that led to customer gross revenue increasing by 63%. Development Workflow design Goal: Work with newly formed Product Design team to solution an easy-to-understand and easy-to-use seller end-to-end workflow. Actions: 1. Created product specs that included cross-functional behaviours including workflow, ad serving, reporting, forecasting and troubleshooting to ensure expected actions and interactions can still be observed by the client. 2. Led ideation-to-release cross-functional collaboration with client services, revenue and product marketing to ensure release feasibility, mitigate risk and meet key KPIs. Result: Launched two-sided TV marketplace MVP in 3 months, enabling buyers and sellers to connect using data, targeting and measurement of digital and linear TV inventory across all screens and sales channels via a simplified and intuitive UX/UI workflow. Resulted in 35% increased operational productivity and 95% on-schedule ad delivery (previously at 55%) Successfully ran 6 client pilot tests while maintaining client partner relationship risks and trust with clients. UAT plan Goal: Create user acceptance testing plan for product and client solutions team, to be used after each release. Action: Created clear and detailed quality assurance plans to test and refine product features prior to rollout. Result: Exhaustive testing led to 99% user-focused bugs, errors and issues being fixed before each production release. Planning & Development Roadmap Goal: Build roadmap for seller user workflow focused on enhancing the product experience for users. Action: Used data points such as a product analytics app, UEQ surveys and direct customer/internal client solutions feedback. Result: Tied in directly with company goals and KPIs to drive ~$100 million gross revenue through the marketplace platform. Distributed workforce Goal: Work with cross-functional teams based in Beijing, London, France and various states in the US. Actions: 1. Led a team of 10 Beijing-based engineers overseeing the development of new workflows and data model integrations while focusing on clear, detailed requirements and prioritisation through weekly meetings and daily touchpoint via email, Slack, Confluence and JIRA. 2. Mentored junior team members on product design and development. Results: 1. Successfully rolled out features in each sprint. Of 105 requirements, released 40% of complex features in 2 years in coordination with multiple workstreams. 2. Mentorship resulted in team members’ growth opportunities.
