Ocean Action started through connections I made at Terra.do – one of those perfect examples of how great collaborations happen when you bring together people with complementary skills who care about the same mission.

I took the lead on designing and building our digital hub from the ground up. This meant everything from conceptualising the site structure and user experience to getting my hands dirty with the technical implementation in Webflow. I wanted to create something that actually makes it easy for people to find their way from “I care about the ocean” to “here’s what I can do about it.”

Beyond the website build, I established the workflow processes and documentation that keep the team and volunteers organised and efficient.

We’ll soon be moving into Phase 2, where I’ll be diving deeper into business and product strategy, content curation, and refining our user journey to make ocean action even more accessible.